beIN Network yesterday announced its partnership with DreamWorks Animation, a well-known cartoon production network.
Under this tie-up, the 24-hour DreamWorks Channel will be launched in Arabic in the Middle East and North Africa region on August 1, exclusively on beIN.
“This channel is a great enhancement to beIN entertainment packages and will boost its current position as a leading media group in the region for sports, entertainment and children,” the network said in a press statement, noting that viewers may also watch the channel in English.
The new channel will help expand DreamWorks outside the Asia-Pacific region, where it was launched in July 2015.
The initial programming line-up will include DreamWorks’ signature series Dragons: Race to the Edge from the critically acclaimed How to Train Your Dragon franchise, and ‘Dinotrux DreamWorks’ first original series that welcomes viewers to a world of giant creatures that are half-dinosaur and half-construction vehicle.
Additional series that will launch on the new channel include familiar characters from DreamWorks feature series, including the award-winning All Hail King Julien, The Adventures of Puss in Boots and Dawn of the Croods. The channel will also present a daily morning preschool block, featuring favourites such as Guess with Jess, Roary the Racing Car and Little Red Tractor.
Yousef Mohamed al-Obaidly, executive vice-president of beIN Media Group, said: “We are glad to co-operate with DreamWorks and support in spreading the content of this channel in the Middle East and North Africa for the first time in Arabic to our subscribers and exclusively on beIN bouquets.
“We seek to meet the needs of our large audience of children in the region and our goal is to provide educational and entertaining services to children and families through our designated channels. We are preparing for more partnership with DreamWorks”
“DreamWorks Animation is pleased to join beIN Media Group,” said Eric Ellenbogen, co-Head, International TV, DreamWorks Animation. “beIN Media Group is bringing many of our popular original series together in one amazing place for families in the Middle East and North Africa region to enjoy whenever they want.”