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A Doha Beauty Show will be held from October 20 to 22 at the Doha Exhibition and Convention Centre.
It will be the “first-of-its-kind event in Qatar”, dedicated to local and international trade and beauty professionals as well as local consumers, the organisers said in a press statement.
The three-day show will focus on “four pillars” of the beauty industry - cosmetics & fragrance, spa & aesthetics, natural products and hair care & nails.
The trade event is expected to gather local and international beauty brands, industry experts, international beauty associations, local retailers and developers, hotels and health and wellness institutions, and local institutions and regulatory bodies under one roof.
The show is being co-organised by Elan Events Management and Fira Barcelona, which look to build on Qatar’s bourgeoning beauty industry.
The first day of the exhibition will be dedicated to businesses and traders, presenting a networking opportunity for international brands to be introduced to Qatar’s beauty industry and connect with local retailers and regulatory authorities.
The show will be open to the public in the afternoon of October 20 and continue to 21 and 22, allowing consumers to learn about the latest trends and offerings in the global beauty industry.
Ahmed al-Mulla, COO of entertainment at Elan Group Qatar, said: “We are pleased to announce the first edition of the Doha Beauty Show that is set to boost the growth of the local beauty industry. It is the ideal platform to connect local consumers, retailers and experts with international brands that are looking to depute their offerings in Qatar.”
The programme of the Doha Beauty Show “will include a mix of sessions with regulatory authorities, local beauty influencers and industry experts, which will shed light on beauty practice, and beauty and healthcare preferences in Qatar”.
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