The Supreme Committee for Delivery and Legacy’s (SC) flagship Corporate Social Responsibility (CSR) programme, Generation Amazing, is set for launch in October, with the aim of upgrading the social and communication skills, including leadership and confidence, of construction workers in Qatar.
The programme evoked an enthusiastic response in the opening week in May, with many onlookers wanting to enrol as participants and it is expected to be hugely popular among construction workers as the findings of a recent pilot programme have revealed.
In excess of 180 feedback forms were completed by the 356 participants in the pilot programme, which ended in late June, with nearly 90% of the respondents saying they will return for the official roll-out of the local project.
“During our opening week at Labour City, we had a substantial audience with many wanting their names to be added to the pilot programme,” SC’s Football for Development coach Michael Richardson told SC’s website.
The local project manager of Generation Amazing, Noor al-Athirah, said: “The pilot programme was successful for a variety of reasons, yet most importantly, it confirmed that the modules are well sought by our target groups. This paves the way for the official roll-out of the local project, which will touch the lives of many more students and workers in Qatar. The pilot programme also highlighted the areas where more work is required to achieve the expected outcomes, which is now in progress.”
In parallel, Generation Amazing held a pilot programme for the local schools project involving more than 400 schoolchildren. It drew similar response with nearly 70% of participants wanting to continue their involvement in the roll-out of the local project. The children’s pilot programme, staged at Newton International School, was intended to instil the spirit of inclusivity and multi-culturalism in the target group, as well as foster a healthy lifestyle.
Generation Amazing is the SC’s flagship CSR programme that uses the opportunity of Qatar hosting the 2022 FIFA World Cup and the power of football as a catalyst for social change to educate and empower the next generation in Qatar and across the world.
The programme has been operational in Nepal, Pakistan, Lebanon, Syria and Jordan, and is scheduled for launch this October, following the conclusion of the pilot programme in June.