Elan Media has announced it has entered into a multi-year strategic partnership that makes it the exclusive media representative for the Mall of Qatar.
Under the new partnership agreement, Elan Media will “manage and drive the full range of Mall of Qatar’s media portfolio while delivering a wealth of tailored creative advertising strategies”, according to a press statement.
Elan Media is the media arm of Elan Group.
As a part of its strategy, Elan Media will expand its portfolio of “high-value and high-impact” advertising assets and introduce “cutting-edge” digital advertising technology. It will also unveil two “new iconic” sites, the statement notes. 
Elan Media will create a personalised media mix across a spectrum of Mall of Qatar’s media channels. The idea behind this creative approach is to leverage the mall’s advertising with the “optimal reach and positioning that will resonate with visitors”. 
Rony Mourani, general manager for Mall of Qatar, said: “This initiative with Elan Media will not only elevate the advertising impact for our portfolio of clients and tenants, but also further enhance the shopping and entertainment experience for our visitors and provide a rich media landscape for a wide array of businesses to showcase their products and services. 
“We are confident that the alliance with Elan Media will help drive our mandate of being not just another shopping mall in Doha.” 
Jamie Ball, COO at Elan Media, noted: “This agreement with Mall of Qatar underscores the solid reputation and the trust that Elan Media has earned in the media and advertising industry by continuously delivering an excellent service to our clients and partners. 
“In particular, the super-sized 72sqm digital screens and the digital pillars in the food court area will offer a spectacular creative experience. It is an exciting opportunity and we are looking forward to seeing the first advertisements running in the mall.”