Qatar Airways and CNN International Commercial are partnering for a second season of the travel show, In 24 Hours, which offers viewers an “exhilarating” visual tour of the world.
Hosted by Australian presenter James Williams, the new series now premiering in most media markets, takes viewers on a journey of some of the world’s most vibrant cities, presenting a blend of luxury and adventure experiences that are unique to each city.
Tailored to the discerning traveller, In 24 Hours is designed to deliver practical advice to travellers allowing them to fully maximise their time when they touch down in some of the world’s most exciting destinations.
Qatar Airways Group chief executive Akbar al-Baker said: “I’m pleased to extend our partnership with CNN to support a second season of In 24 Hours, providing our travellers with a unique insight to help inspire their journeys and ignite their sense of adventure and
exploration.
“With more than 150 destinations across the Qatar Airways network, we are deeply-committed to going places together with our travellers and creating memorable experiences. In 24 Hours provides a platform to empower our passengers to get the most out of their leisure and business time.”
He added: “From the ground to the air, we aim to provide the very best travel experience for our passengers and In 24 Hours complements our ambition to create lasting memories for those who travel with us.”
The airline’s support of the second season of In 24 Hours is a continuation of a strong partnership between Qatar Airways and CNN International that has developed over recent years.
Qatar Airways senior vice president (marketing and corporate communication) Salam al-Shawa, said: “The partnership between Qatar Airways and CNN International has evolved through strong brand synergy.
“Providing interesting, quality content that benefits our consumers is a key component to our marketing strategy and our relationship with CNN does exactly that. This city-guide series allows us to communicate directly with our most curious and
passionate customers.”
This season’s programme highlights some of the most exciting places across the Qatar Airway’s network of 150 destinations, including Los Angeles, London, and Shanghai, along with a host of other cities to be announced.
Each episode of In 24 Hours spans an experience in the morning, afternoon, and evening, as well as a celebrity’s take on
the city.
Last season, Williams took viewers through New York,
Hong Kong, Sydney, and Milan.