The final four of Europe’s premier basketball competition, the Turkish Airlines Euroleague, will be hosted in Istanbul from May 19-21, 2017.
The announcement was made by Ilker Ayci, chairman of the board and the Executive committee of Turkish Airlines, and Jordi Bertomeu, president and CEO of Euroleague Basketball.
As well as the thrilling Turkish Airlines Euroleague Final Four matches, the ground-breaking partnership between Euroleague Basketball and Turkish Airlines, will help in providing an amazing event which will deliver a truly unique experience to all sports lovers, both in Istanbul and worldwide. Moreover, it will be the be perfect occasion to activate once more the special charity initiatives which are carried out by OneTeam, the Euroleague Basketball corporate social responsibility program that Turkish Airlines helped create in 2012.
Ilker Ayci commented: “We highly treasure our partnership with Euroleague Basketball because it has allowed us for many years to be part of a great sport. This year we are even more proud to be the title sponsor of this championship, since the Final Four will actually take place in our city of birth and global hub, Istanbul. We are sure that the international atmosphere and innovative traits of our city will add an extra touch of innovation and thrill to such an amazing event. Furthermore, every year we commit to ideating, together with Euroleague Basketball, new and exciting ways to deliver a sporting experience that truly goes beyond expectations to all basketball fans and travellers”.
Jordi Bertomeu, added “Basketball has seen outstanding growth in Turkey in recent years, while Istanbul already has a Final Four tradition that’s second to none, so we are excited to be crowning the EuroLeague champion there next May.
“We will return to the Sinan Erdem Dome, one of the finest arenas anywhere in which to watch basketball and the perfect venue to culminate a season in which fans will see all the stars in their own cities for the first time in history. With the way Turkish fans continue embracing the EuroLeague more and more each year, it will be great to have them with us for the very biggest games at the Final Four.”
Turkish Airlines has been the title sponsor of the Euroleague since 2010 and the partnership will last until 2020. With 290 destinations worldwide, Turkish Airlines’ clients and online community consist of people from all over the world: the airline is committed to delivering them with experiences that always go beyond expectations in the sports events it supports just like in every day’s flights.