Al-Futtaim’s Doha Marketing Services Company (Domasco), a leading multi-brand company in Qatar, has unveiled its new logo and visual brand identity.
The new logo emphasises the company’s forward-thinking with an objective to achieving sustainable growth, driving innovation and focusing on customer engagement.
Domasco has a diversified portfolio representing some of the world’s most visible and award-winning brands, including Honda, Volvo, GAC, CMC, MasterGas, Carrier, Aftron, Raymond Weil, Titan, Police, Gant, and Casio.
Al-Futtaim, the UAE’s leading regional trading house with significant interests across the world including in the Middle East, Africa, Asia, Australasia and Europe, is present in 31 countries.
“By combining Domasco’s brand equity in Qatar with the global recognition of the Al-Futtaim ‘arrowhead’, we look to continue to offer our customers the best of both,” said Al-Futtaim regional director Colin Cordery.
The idea behind having a unitary brand is that it will help create a coherent identity that communicates the company’s values and unifies the brand identity across all group companies.
In the new logo, the “D” has been replaced by the Al-Futtaim arrowhead and reflects the modernised brand whilst maintaining its rich history.
The new identity incorporates the blue colour of Al-Futtaim and features a modern, material design.
“Through Al-Futtaim’s inherent customer-centric approach and continued focus on business excellence, we add significant value to creating longstanding relationships based on loyalty and mutual trust,” Cordery said. “Our new logo better communicates what Domasco, as part of Al-Futtaim, stands for today. It is part of the corporate rebranding effort that supports the purpose, values and culture for the future of Al-Futtaim.”
Domasco managing director Faisal Sharif said the company can better serve customers by leveraging the combined resources and assets of a strong, unified business under one corporate identity as it clearly strengthens the association with Al-Futtaim’s core values.
“Even as we are part of the global change towards innovation and value creation we have embarked upon, customer satisfaction and quality remains our top priorities,” he said. “Doing business with Domasco and its brands will continue to be a great experience and we will always leverage our technological edge to serve them better.”