The Bedaya Centre for Entrepreneurship and Career Development (Bedaya Centre), a joint initiative by Qatar Development Bank and Silatech, recently hosted its monthly ‘Second Sunday’ workshop, ‘Social Media Marketing for Startups’.
Held in collaboration with Ammar Mohamed, the social media adviser at Social Media Solutions, the workshop provided participants with marketing skills needed when using social media platforms.
Designed to help attendees understand the best ways of using social media platforms to promote their products and ideas, the workshop addressed the challenges faced when using social media to support their business, Bedaya said.
It also aims to enable them to have a “wider and deeper understanding” to create a brand footprint on the Internet. The workshop also highlighted the importance of understanding the right channels as well as target audience, in addition to providing useful ideas to participants for more effective and efficient control over the social media.
During the workshop, Mohamed focused on several aspects of social media marketing such as developing a strategic plan for social networking sites, raising awareness to promote their brands on these sites, as well as ways on how to expand follower base and convert them from followers to actual customers.
“This workshop complements the efforts made by Bedaya Centre to support entrepreneurs and improve their skills in using social networking sites and make their projects successful,” Mohamed said.
Bedaya Centre general manager Reem al-Suwaidi said: “We seek to establish such monthly meetings and workshops in order to support and develop entrepreneurs, especially by scheduling meetings with experts and field specialists. The workshop aims to highlight the importance of social media platforms in promoting products and businesses.”