Levi’s brand has opened its first store in Qatar in Gulf Mall in partnership with the Dubai based retail conglomerate Apparel Group.
The store, inaugurated by US embassy’s commercial attache Ilona Shtrom, is in a prominent location in the mall. The opening event had among its highlights a live music band.
The store offers a larger, more space and elevated design details intended to create an inviting and relaxed vibe.
The store has a natural look and feel that pays homage to the Levi’s brand’s commitment to quality, craftsmanship and heritage.
The new store carries a broad assortment of the Levi’s Red Tab Collection, featuring authentic original denim products for men and women, brand new fits and premium fabrics.
The store showcases its iconic range – Trucker jackets, a classic since 1962 designed to be layered over pretty much everything. The Original 501 denim, described as the ultimate icon of American culture, still continues to define the modern dress code. The western shirts which have been worn by the pioneers, outliers and outcasts, remain the go-to shirt for any occasion.
Along with the icons, the store also showcases its latest 505C collection for both men and women, in a modernised and re-mastered take on the ageless 505 fit. The ‘C’ stands for customised because the designers have created a customised straight leg with the perfect slim fit.
The Levi’s store also houses the modern 511/711 slim and 510/710 skinny fits for both men and women, which are the fastest growing fits amongst the youth.