As AI, or artificial intelligent system is rapidly emerging as a new killer app for smart phones, Samsung Electronics is working hard to concoct its own new AI software, targeting to build in into its new smartphone model Galaxy S8..

Called as Bixby, Samsung’s new AI software is a sort of voice recognition-based smart user assistant system that enables users to interact with their smart phones with a command of voice , open, activate apps, and even ask it to recommend what to buy, or list up the best offers when they do online shopping, for example.

About 3,000 software engineers and other staffs were now assigned to write and test basic frameworks for the AI software. Samsung has invited software engineers at its new U.S. subsidiary Viv Labs and local programmers at its software research center to join the development project



All engineers were regrouped into several teams to program and code  each of their assigned tasks, which were partitioned by function and then work together to piece together all parts to complete it.

The challenge facing them is how to optimize each different piece of the software to make them to harmoniously work together consuming the least computing resources and battery power.

What Samsung has in mind is to develop an end-to-end type of AI platform that cab engage all human to machine interactions starting from data input all the way through data output to the finish. For example, Samsung smartphone users can sync it with Samsung Pay to ask it to search whatever goods they want to buy, compare prices, recommend the best options, and hen clear bills. All users have to do is command “Please purchase a two-way air ticket from Seoul to L.A. at the cheapest price”, for example.

Once developed, Samsung will apply the Bixby to its TV and on the home appliance product line-up.